Experience
We’ve evolved from a “drop your card in the fishbowl” audience procurement company, to a full-service firm with a long list of satisfied clients. Although we specialize in the entertainment industry, we can bolster any organization that desires to strengthen customer relationships.
TV Audience Procurement
Greg Glienna
Greg Glienna is the original writer and creator of the billion-dollar franchise Meet the Parents. He most recently directed Relative Strangers, starring Kathy Bates and Danny DeVito. We are collaborating on a series that brings this writer/director back to his roots in comedic shorts.
Diversey River Bowl
Diversey River Bowl is Chicago's favorite bowling alley and party hotspot. DRB has one of the most technologically advanced and sophisticated designed light and sound shows in the bowling alley universe.
Either way Works is assisting this Chicago institution in its efforts to brand its first rate restaurant and showroom.
Robert Hines
Chicagoan Robert Hines is a veteran stand-up who has recently gained notoriety as Toby Jones in the viral video hit "Toby Jones' Big Ass Truck Rental and Storage". He stars in the independent dark comedy Chasing Robert that also features Andy Dick, Dan Castellaneta, Lyn Shay and Larry Miller. In addition to building his website, we help promote his live shows and collaborate on creative content.
The Estate of Richard Jeni
As one of Comedy Central's "Top 100 Stand-Ups of All Time", Richard Jeni is one of the most respected comedians in the entertainment industry. We support his family in their effort to introduce new fans to his tremendous body of work. We have consulted on the creation of Jeni's official website, helped developed his merchandising campaigns and currently assist with coordination of project development on behalf of his estate.
The Lakeshore Theater
Lakeshore Theater was a 330-seat venue voted the "best place to see comedy" by Chicago Magazine.
Although the theatre has now closed, we were instrumental in building their customer database from 1,000 entries to over 70,000 profiles.
Chasing Robert
Chasing Robert is an independent dark comedy with an ensemble cast featuring Andy Dick, Jeff Garlin, Larry Miller, Richard Jeni, The Aristocrats creator Paul Provenza, Dan Castellaneta (voice of Homer Simpson), Lin Shaye (Magda from Something About Mary), Susan Blakely, Marty Ingles, Rick Overton, Richard Portnow (from The Sopranos) and featuring Mike MacDonald & Robert Hines.
Either Way Works has been instumental in co-developing the website along with Empty 7, and are about to implement a sales strategy for distribution of the film.
Venue Experience
Our venue experience runs the gamut from venue operations and bar management to front-of-house staffing. We are experts at crowd and traffic control, as well as lead generation. Our professional canvassers handle poster and flier distribution in addition to street teaming.